Secret of magic words and phrases

Mike Searles writes magic words and phrases

People are mesmerized by magic words and phrases because of…


What is emotional appeal? Roy Garn, in his mega-mesmerizing book ‘The Magic Power of Emotional Appeal’, describes it this way:

‘Emotional Appeal is your ability to motivate and make others want to listen.’

We could paraphrase Roy Garn’s words by saying…

Magic words and phrases motivate people to notice, read/watch/listen and take action.

Q: Who uses magic words and phrases in marketing?

A: Smart business owners…

Yes – successful, positive, prosperous entrepreneurs who know what they need and why they need it.

Firstly, these are people who market and sell ideas, products or services to a targeted audience.

Secondly, they know their target market audience better than they know the back of their own hand.

Which means – they already know what message needs to be communicated and when.

The one thing they do not always know is how to best communicate their message…

… to communicate it in a certain way that guarantees it will be seen, opened, read and acted upon by a predictable percentage of the overall audience.

Effective copywriting isn’t about writing certain things — it’s about writing THINGS in a certain way.

That’s the secret. That’s the magic!

So even if the smart entrepreneur has time to write their own marketing messages – they don’t – because they understand the positive cost/benefit ratio in hiring a writer capable of organizing magic words and phrases that make a big difference to the bottom-line.

It’s NOT about ‘what’ specifically…

It’s about HOW the messages are worded, presented and delivered.

That’s where the ‘gold’ is buried.

Remember: Magic words and phrases trigger EMOTIONAL APPEAL.

That is THE  little-understood key to good copywriting. It is the pearl in the oyster.

And that’s where I come in…

I’m one who is trained, skilled and experienced at writing magic words and phrases around emotional appeal to make a difference in people’s lives.

Spill the beans! – What difference will I see?

  1. Better response
  2. Better results
  3. Better recurring profits

Sold! – I want you to write for ME – can you?

I thought you’d never ask!

Contact me using any of the action links on this site. We can talk.

I should say up front that I work with people who have a proven vision for results.

If ‘price’ is top-of-mind for somebody shopping for a writer – they will save time by visiting one of the ‘freelancer’ sites – where people, willing to write for peanuts, can be found.

As one of my senior writing teachers, Dan Kennedy, would often remind me…

“Never complain when surrounded by monkeys – if all you hold out is peanuts.”

On the other hand – if you are a successful business owner or entrepreneur who understands the meaning of a value proposition – and how ‘direct-response marketing’ works – then tap those fingers onto that keyboard in front of you and send me your message.

I’ll personally get back to you – normally within 24 hours.

P.S. Need copy now? Action the yellow sticky-note below and let’s get you moving forward…

need copy now? click image

Magic Words & Phrases
That sell like MAGIC!

Contact me privately right now … and let’s talk.

Mike Searles

P.P.S. For writing that SELLS – take positive action! Hire Specialist Copywriter Mike Searles…

Mike Searles

Mike Searles – Dan Kennedy Certified Copywriter


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