People are mesmerized by magic words and phrases because of…
What is emotional appeal? Roy Garn, in his mega-mesmerizing book ‘The Magic Power of Emotional Appeal’, describes it this way:
‘Emotional Appeal is your ability to motivate and make others want to listen.’
We could paraphrase Roy Garn’s words by saying…
Magic words and phrases motivate people to notice, read/watch/listen and take action.
Q: Who uses magic words and phrases in marketing?
A: Smart business owners…
Yes – successful, positive, prosperous entrepreneurs who know what they need and why they need it.
Firstly, these are people who market and sell ideas, products or services to a targeted audience.
Secondly, they know their target market audience better than they know the back of their own hand.
Which means – they already know what message needs to be communicated and when.
The one thing they do not always know is how to best communicate their message…
… to communicate it in a certain way that guarantees it will be seen, opened, read and acted upon by a predictable percentage of the overall audience.
Effective copywriting isn’t about writing certain things — it’s about writing THINGS in a certain way.
That’s the secret. That’s the magic!
So even if the smart entrepreneur has time to write their own marketing messages – they don’t – because they understand the positive cost/benefit ratio in hiring a writer capable of organizing magic words and phrases that make a big difference to the bottom-line.
It’s NOT about ‘what’ specifically…
It’s about HOW the messages are worded, presented and delivered.
That’s where the ‘gold’ is buried.
Remember: Magic words and phrases trigger EMOTIONAL APPEAL.
That is THE little-understood key to good copywriting. It is the pearl in the oyster.
And that’s where I come in…
I’m one who is trained, skilled and experienced at writing magic words and phrases around emotional appeal to make a difference in people’s lives.
Spill the beans! – What difference will I see?
- Better response
- Better results
- Better recurring profits
Sold! – I want you to write for ME – can you?
I thought you’d never ask!
Contact me using any of the action links on this site. We can talk.
I should say up front that I work with people who have a proven vision for results.
If ‘price’ is top-of-mind for somebody shopping for a writer – they will save time by visiting one of the ‘freelancer’ sites – where people, willing to write for peanuts, can be found.
As one of my senior writing teachers, Dan Kennedy, would often remind me…
“Never complain when surrounded by monkeys – if all you hold out is peanuts.”
On the other hand – if you are a successful business owner or entrepreneur who understands the meaning of a value proposition – and how ‘direct-response marketing’ works – then tap those fingers onto that keyboard in front of you and send me your message.
I’ll personally get back to you – normally within 24 hours.
P.S. Need copy now? Action the yellow sticky-note below and let’s get you moving forward…
Magic Words & Phrases
“That sell like MAGIC!“
Contact me privately right now … and let’s talk.
P.P.S. For writing that SELLS – take positive action! Hire Specialist Copywriter Mike Searles…